Like most people, I hate ads before movies. Well, maybe there's an end in sight. According to Boing Boing:
MSNBC.com has done a deal with cinemas in the US to replace the dumb pre-movie ads with a giant, participatory game. The game is Newsbreaker, a simple break-out style game that rewards you for clearing lines by dropping real-time RSS news headlines, but the gameplay is the cool part: a motion sensor in the theater allows the entire audience to control the paddle by swaying in unison from side to side.
Check out this video of audience members moving as one to become a giant human joystick: